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2018 is finally here and with it several changes have arisen in the eCommerce space. In the New Year, the role of desktop-based eCommerce has greatly diminished as consumers move to mobile-based shopping. While the industry has been enjoying greater gains in terms of sales and revenue, it is also undergoing a tectonic shift in trends with several new concepts entering the fray. Emerging trends for eCommerce in the year 2018 1. Voice Search will dominate Search Traffic: Thanks to the widespread availability of speech recognition software, voice searches are expected to dominate the search traffic. This trend will also gain more credence as smart speakers and voice-enabled wearables become popular. 2. Augmented Reality will be integrated as a part of the UX: AR has made great strides in terms of transforming user experiences. From being a part of games and navigation software, Augmented Reality is now poised to become a part of online shopping sites where product information can be displayed in an innovative manner. 3. Video content will gain prominence in Content Strategies: Product videos and advertisements are today considered more important than visuals and text in promoting goods. Companies are adopting a video-driven marketing strategy to capture user attention and boost conversions. 4. Crypto-currency adoption: Even as we speak, cryptocurrencies such as BitCoin and LiteCoin are enjoying a bullish run with significant user base across the market. This being the case, it is only a matter of time before cryptocurrency is adopted as a legitimate payment ledger by eCommerce players. This is a very likely possibility and could happen in the year 2018. 5. Chatbots: AI-powered Chatbots will also become widespread in the year 2018. Thanks to their scalability and their ability to learn with every interaction, ChatBots are poised to replace customer support agents and handle queries autonomously. Fascinated by these eCommerce trends? Incorporate them into your website with the support of expert developers. Get in touch with Openwave Computing, a globally acclaimed B2B / B2C eCommerce Website Development Solutions and build a cutting-edge site that is in line with your requirements. With the "Amazon" revolution underway across the world, the onus is on traditional retailers to ramp up their game by offering the eCommerce experience to their customers. An effective way of carrying out this exercise is to invest in online store development that can augment the existing business. The one platform that’s a developer favorite is Magento. It is a powerful platform that allows businesses of all sizes to develop customized eCommerce online stores. Benefits you stand to gain from leveraging the capability of Magento 1. Scalable: With Magento, users have a great deal of flexibility when it comes to operating multiple eCommerce businesses and sites at the same time. This scalability is a valuable add-on for retailers who are looking to scale up or looking to diversify their business. The platform can accommodate up to 20 online stores simultaneously. 2. Convenient Administration: When operating eCommerce stores, the one major pain point that businesses face is the administration of the site. Managing multiple sites at the same can get cumbersome and arduous. Magento solves this with its intuitive administrator panel. Site admins can manage the entire operation from one single platform that has a user-friendly layout. 3. Guest Checkout: Unlike most online shopping platforms where users are provided with access to the shopping portal only after creating an account, Magento offers a guest checkout feature where it allows one-time shoppers to check out their purchases without having to create a user account. This helps accommodate users who may not have the time to create an account but still are willing to do business. 4. SEO friendly nature: Magento helps eCommerce sites boost visibility by offering robust SEO tools. Some tools offered by the platform include Canonical URLs and SEO-friendly rewrites. This aids in better indexing of the website. Users can also get better control over meta tags of the products, their categories, and their web pages. This is highly beneficial to boost the Page Rank of individual product pages and thereby, improve site traffic. If you are looking to invest in online store development, then Openwave Computing should be your ideal partner. Being a leading Magento eCommerce web development company in the US, our developers can build you custom online shopping solutions and help you gain a step ahead of the competition. |
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