2018 is finally here and with it several changes have arisen in the eCommerce space. In the New Year, the role of desktop-based eCommerce has greatly diminished as consumers move to mobile-based shopping. While the industry has been enjoying greater gains in terms of sales and revenue, it is also undergoing a tectonic shift in trends with several new concepts entering the fray. Emerging trends for eCommerce in the year 2018 1. Voice Search will dominate Search Traffic: Thanks to the widespread availability of speech recognition software, voice searches are expected to dominate the search traffic. This trend will also gain more credence as smart speakers and voice-enabled wearables become popular. 2. Augmented Reality will be integrated as a part of the UX: AR has made great strides in terms of transforming user experiences. From being a part of games and navigation software, Augmented Reality is now poised to become a part of online shopping sites where product information can be displayed in an innovative manner. 3. Video content will gain prominence in Content Strategies: Product videos and advertisements are today considered more important than visuals and text in promoting goods. Companies are adopting a video-driven marketing strategy to capture user attention and boost conversions. 4. Crypto-currency adoption: Even as we speak, cryptocurrencies such as BitCoin and LiteCoin are enjoying a bullish run with significant user base across the market. This being the case, it is only a matter of time before cryptocurrency is adopted as a legitimate payment ledger by eCommerce players. This is a very likely possibility and could happen in the year 2018. 5. Chatbots: AI-powered Chatbots will also become widespread in the year 2018. Thanks to their scalability and their ability to learn with every interaction, ChatBots are poised to replace customer support agents and handle queries autonomously. Fascinated by these eCommerce trends? Incorporate them into your website with the support of expert developers. Get in touch with Openwave Computing, a globally acclaimed B2B / B2C eCommerce Website Development Solutions and build a cutting-edge site that is in line with your requirements.
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